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Guides · For owners

The things worth knowing.

Each guide starts with a problem that research shows store owners really have, explains what's going on behind it, and gives you what you can fix yourself. Where it gets technical, we say what a partner can take off your plate. Every figure links to its source.

Why people leave your store at checkout, and what brings them back

Most carts never become orders. The reasons shoppers give are specific, and nearly all of them are things your store controls.

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A slow store loses sales you never see

A fraction of a second changes how much people buy on a phone. Most of what slows a Shopify store was added after launch, and most of it can come out.

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The accessibility letter that shows up once you're selling

Online stores are the most common target of accessibility lawsuits, and most suits hit businesses with $25 million or less in revenue. A widget won't protect you; fixing the store itself will.

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