How we work, and why.
Six rules we write down and hold ourselves to on every project. Each one is here because we learned what skipping it costs.
6
House rules, on every project
The six house rules
We measure before we report
Before we tell you something works, we check it in a real web browser, on the actual page, the way your customers will see it. Then we check again after every fix.
We check what your customers see
We test the live site on phones and laptops, the same way your customers will open it, not just the design files. That's the version that counts.
Every claim traces to a source
Your phone number, certifications, statistics, and where your products come from all come from you. We don't make anything up to fill a page, because the detail nobody checked is the one a customer notices. We'd rather hand you a shorter page than a shakier one.
Launching is part of the job
We don't hand you files and wish you luck. We put your changes live, then check the live site ourselves to make sure everything works. Done means launched and checked.
Simplicity first
We build what you need, and only what you asked for. A simpler site is faster for your customers and easier for you to update and look after.
Our tools do the repetitive work
We built our own tools to handle the repetitive checks and chores, which lets a small team work at the pace of a bigger studio. We've built six so far, and four are free for you to try.
The case studies show these rules at work, including what testing found along the way.